The idea for WiK came from where all great ideas come from - our personal problem - we couldn't find any cycling clothing that was really designed to cope with heat and humidity, that looked good, or that catered for the unique challenges that come with cycling in such environments - not to mention the impenetrable naming conventions most brands use for their clothing - just us!? 😉

As humans, we're adaptable and at WiK, we're no different - we adapt to cycling in the heat by getting out early (3am or 4am to beat the heat), but it's not enough, you need clothing that really let's your body breathe and keeps your core temperature down whilst the heart rate is up!

So, we designed the most breathable kit on the market, with high-performance Italian mesh and moisture-wicking materials, reflective logos across all touchpoints, to keep you seen at night and elegant colourways, so you can mix and match your jerserys, bibs, socks and gloves.

Above all, we wanted to keep things simple - choose your colours and your kit combo (all jerseys are the same, all bibs are the same - you don't have to worry about different specs between them) and have fun on big (or small) days, no matter how hot it gets.

We can't wait for you to join us and be part of the WiK community.

BORN TO BREATHE
Team WiK